Want to Sell Your No-Code Startup? Start Here.
How to make your startup irresistible to buyers, even if it’s small.
Most founders wait too long to prepare for an exit.
They assume you need $10K/month in MRR, or a huge audience, or go viral.
However you can sell a no-code project making just $100–$500/month if you set up right.
Look at just some of the examples from No-Code Exits:
Exit Amount: ~$2,000 (low‑figure exit)
Context: Sold a tiny quiz game built with no revenue but enough polish that a buyer paid ~2 K for it
Exit Amount: Mid‑4‑figure (roughly $3,000–5,000 range)
Context: A clean Notion widget tool built fast and acquired within ~2 weeks
Exit Amount: High 4‑figure to low 5‑figure (under $30K)
Context: A straightforward directory project sold for a five‑figure sum (under $30K)
Exit Amount: Low‑5‑figure
Context: Built and flipped Lettergrowth in under four months for a profit in the five‑figure range.
Exit Amount: Under $30,000
Context: A no‑code directory sale landing solidly in the five‑figure bracket.
Key Insights and Patterns
Here are key insights and patterns pulled directly from the No-Code Exits articles about small exits, based on actual interviews and case studies:
1. Speed Beats Perfection
Most exits happened fast, many in under 3 months from idea to acquisition.
Examples:
Hazel built and sold her AI tool in 2 weeks
Paul created and exited Lettergrowth in under 4 months
Nandha built a Notion widget tool and sold it in ~2 weeks
✅ MVP + traction > Fully polished product
2. Buyers Will Pay for Assets That Work (Even If Small)
Even products making $0 to $500/month sold for $2K to $30K, depending on:
Traffic
User base
Monetization potential
How well the business was packaged
✅ A working system with future potential is often worth more than its current revenue.
3. Directories, Widgets, and Info Products Sell Well
Recurring patterns among what got acquired:
Directories
SEO-friendly
Low maintenance
Clear monetization
Widgets
Lightweight tools
Viral or embeddable potential
Info Products
Easy to package
Easy to monetize
Plug into another creator’s audience
AI/GPT Tools
Trend-driven, especially when paired with smart use cases or growth channels
✅ Think: low-maintenance, highly-leveraged, niche-specific tools.
4. No-Code Stacks Used Across Most Exits
These tools were most common:
Frontends: Webflow, Framer, Typedream, Notion
Backends: Airtable, Supabase, Firebase
Automations: Make, Zapier
Payments: Stripe, Gumroad, Lemon Squeezy
Distribution: Substack, Twitter/X, Reddit
✅ Most products were under $50/month in tool cost to run.
5. Founders Had One Big Advantage: Insight from Their Own Pain
Many founders built for themselves first.
Xavier built a system he wished he had
John Rush created a GPT directory because he was tired of sorting through junk
Paul launched Lettergrowth from his own cold email needs
✅ “Solve your own problem” still works, especially when you package it for others like you.
6. Clear Positioning Helped Close Deals
Startups that framed their purpose clearly sold faster:
"The #1 GPT directory"
"A job board for female tech founders"
"The fastest way to launch Notion widgets"
Buyers could instantly understand who it was for and why it mattered.
✅ The more specific the positioning, the easier the sale.
7. Packaging Made a Huge Difference
Every successful exit included at least some of the following:
Landing page + domain
Traffic/SEO stats or screenshots
User or email list
Automated workflows
SOPs or Loom walkthrough
Clean tech stack
Clear value handoff
✅ You’re not just selling code you’re selling a business.
Final Insight:
These weren't “unicorns.” They were repeatable wins.
That’s the real power of small exits:
Stack 3–5 of them in a year
Fund your freedom
Build reputation + cash runway
Move upstream with proof
What you do need is a process to get your startup ready for sale.
The Exit-Ready Startup Checklist
1. Traffic & User Metrics
You don’t need Google Analytics installed since day one.
But buyers want to know:
Monthly unique visitors
Top traffic sources (organic, direct, social, etc.)
Bounce rate & time on site
Free vs paid users
2. MRR, Churn, & CAC (Even If It’s Small)
Even if you only have 5 paying users, show it like a business.
Track:
Monthly Recurring Revenue (MRR)
Churn rate (how many cancel each month)
Customer Acquisition Cost (CAC) if you ran ads
Lifetime Value (LTV) if known
3. Screenshots of Key Workflows
Buyers want to see how it works before logging in.
Show:
Admin dashboard
User onboarding
Payment flow
Any automations (Zapier, Make, Airtable, etc.)
4. Tech Stack & Tools
Create a list of everything used to build and run the product:
Frontend
Backend
Automations
Payments
Email
Support
Add pricing info and show total monthly costs to operate.
5. Founder Handoff Video
This is the #1 trust booster.
Record a 3–5 min video explaining:
What the product does
How you built it
Who uses it
What’s working + what needs improvement
What a new owner could do next
Keep it raw. No need for fancy editing. Just be real.
Tips That Make a Big Difference
Domain assets: include any related domains you own
Social proof: link to any press, tweets, or testimonials
Email list: even 300 subscribers can raise the price
SOPs: if you’ve documented tasks, show that too
Support history: show how often users need help (low = valuable)
What NOT To Do
Don’t list your startup with zero info and expect interest
Don’t exaggerate
Don’t ghost buyers mid-convo (you’d be surprised…)
Don’t overprice your first exit, focus on speed, proof, and learning
You’re Not Just Selling a Project
Make the buyer’s job easy.
Make your handoff clean.
Make it obvious that they’re buying something with real potential.
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THIS is the indie dev article I've been waiting for. Specific steps on how to build, promote, and sell an app. Step by step and with links to the sites where the actions took place. More like this, please! Thank you!