🚪 How Rushab and Tanishq built a social listening tool to scratch their own itch
Big news + the No-Code Success Story of Tanishq, Rushab and SparkSocial
Hello friend,
Katt here. No-Code Exits is back and how 🎆. We crossed 9,000 subscribers baby! Next to that, my grand master plan to focus is in full swing. You can read all about it in my new build in public section at the end of this email 🍿.
On to the no-code story of this week. You will learn about:
✨ Turning an irritating process into a business
💰 Marketing tactics to get the first paying users
🧰 The No-Code Stack and ChatGPT as Phyton expert
Enjoy and happy building!
PS: Did you miss the previous no-code story? Read here how Chad built a $2.5 million startup with No-Code.
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🔥 No-Code Founder Interview
Learn every week from a real world no-code success story
A relatable start
The story of Tanishq and Rushab, a product manager and architect from India, starts like many of our stories. They had the desire to create their own products. One problem: they had no coding skills. This led them to the world of No-Code which enabled them to launch multiple products and enter the magic world of Indiehackers.
The idea for SparkSocial popped up when they were working on some side-projects. One of their successful methods to get new visitors to their website and acquire new users was by monitoring certain keywords on social media and commenting on them. Those posts often got more than 10k views. There was one problem: it was a time-consuming manual process. Getting irritated by the tedious process, they decided to build a more automated solution. It worked and led to getting 20-50 high-quality leads every month. They decided to turn that into a product and that is how Sparksocial was born: a platform to enable social media lead generation by social listening and mass outreach.
0 to 1 in 2 weeks
The initial version of the product emerged from a two-week development sprint. It was just a simple social listening tool that tracked keywords on Twitter and Reddit, sending real-time notifications to users. Their personal experiences and early user interest they received by sharing the tool on Twitter and Reddit gave them the initial validation to keep working on it.
The stack they used:
Webflow for creating the product's landing and marketing pages
Bubble.io for the front-end development, API integrations, workflows, and database management
Loops for email automation
Crisp for customer support
Basis Labs for Bubble components
ChatGPT-4 to write some Python scripts for automating scraping tasks across social media platforms
Since the launch (in november 2023), they reached over 350 signed-up users, with a monthly visitor count surpassing 10,000 on the website. Revenue has seen a steady 100% month-over-month growth with around 15 paying customers at this moment.
Meta markting
User acquisition has been multi-faceted. Tanishq and Rushab leveraged social media marketing, tapping into the very platforms Sparksocial specializes in. Networking within the marketing community also brought valuable insights and users. For example: they joined multiple marketing communities across Reddit and Telegram where they casually engage in the community, share their expertise and plug Sparksocial when relevant. Additionally, they focused on cold-outreach and used their own product to reach-out to the masses. Very meta! One concrete example is that they used Sparksocial to scrape all agency founders and then sent them a case-study of one of their agency customers and how we helped them get leads.
Some final wise words from Tanishq:
For those starting in the No-Code space, my advice is to focus on solving a real problem you're passionate about. Don’t hesitate to iterate based on feedback.
That was the story for this week. Go and follow Tanisshq and Rushab on Twitter, I’m pretty sure it will be not the last time that we hear from these talented no-code makers.
🍿 Katt builds in public
My actions, fails and wins on growing this no-code business to ramen profitability
My year of focus started well. I set up systems and tools to keep me focused and the only thing I can think now is “Why didn’t I do this earlier”.
I set my one thing for 2024
I define a monthly priority goal to get me closer to my one thing.
I block time in my calendar to work on it (every day from 9AM-1PM).
During that time I block social media, slack, email and other distracting websites.
I keep afternoons for regular work (administrative tasks, finding and writing stories, answering to emails, sponsorship planning, …)
I host digital co-working sessions with other indie makers because it helps to tackle tasks I like to postpone.
Only thing I’m struggling with is to get up at 6AM but I received some new tips I will try out.
🙌 When you’re ready, here’s how I can help
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Looking forward to your progress in 2024! What strategies do you have in mind to get to 84k this year?