How Alexandre Used AI to Create a Tool Used by Cooks Around the World
Building your own AI product? Find how Alexandre did it with zero funding, no-code, and organic growth.
Hello 👋
This week I’m excited to feature Alexandre Bobeda, a visual designer from Brazil who turned his frustration with messy, scattered recipes into a sleek, AI-powered no-code app built for real-life cooks.
Read about:
📱 From screenshots to structured kitchen
🧠 Built Recipfy with OCR, organize, and tag recipes in seconds
⚙️ Uses Lovable, Supabase, Vercel, and Mistral
💰 Launched a credit-based model with no subscriptions
Enjoy and happy building!
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🔥 No-Code Founder Interview
👉 Want to be featured? Share your story here
Hello! What's your background?
I’m Alexandre Bobeda. I’m a visual designer and creative entrepreneur from Brazil with over two decades of experience in branding, digital communication, and art direction.
I’ve worked with some of the biggest brands in Brazil: Petrobras, Ambev, TIM, Vale, and collaborated with names like Warner, Cotton Bureau, and Secret 7.
These days, I focus on blending minimalist design with functionality to solve practical, overlooked problems.
What did you make and how did you come up with the idea?
Recipfy came from my own frustration. My recipe collection was a disaster. I had screenshots, scribbled notes, PDFs, random blog links. Nothing was searchable or usable when I actually wanted to cook.
So I built what I needed: a clean, AI-powered recipe manager that lets you upload a photo, scan, or text and it automatically extracts, organizes, and tags your recipes. It supports both English and Portuguese, and everything syncs in the browser.
What problem does it solve?
Recipfy eliminates the chaos of scattered recipes. Most people store them in the least useful formats like photos, notebooks, web bookmarks.
With Recipfy, you can upload any format and get a searchable, editable, minimalist interface that organizes it all. You can tag, sort, and even switch languages on the fly. No clutter. No ads. Just you and your recipes, organized.
Which no-code tools did you use to build and run it?
Here’s the stack powering Recipfy:
Lovable – main no-code platform
Windsurf – like a VS Code replacement
Supabase – database and backend
Vercel – app hosting to deploy fast, global performance
Klaviyo – newsletter + user feedback
LLMs – Mistral (app engine), Gemini 3.5 Pro & Claude Sonnet 4 (UX and features)
It’s fully bootstrapped and optimized to keep the build lean and the experience frictionless.
What was your business model and how have you grown your revenue?
I chose a pay-as-you-go, credit-based pricing model with no subscriptions.
Here’s the pricing breakdown:
20 credits for $10
50 credits for $20
100 credits for $30
Credits are valid for 12 months. You only pay when you use it. This makes it easy for casual users while keeping the platform sustainable and opens the door to future upsells.
How have you attracted users and grown your product?
Growth has been 100% organic.
Personal network – friends, family, and cooks in my circle
Communities – posted in niche forums like Reddit, Indie Hackers, and WhatsApp cooking groups
Product Hunt – soft launch brought in ~600 visitors in one week
Word-of-mouth – feature suggestions from early users helped shape the product roadmap
Right now, it’s about refining the UX, staying close to feedback, and letting the community grow naturally.
What’s your advice for No-Code Makers who are just starting out or want to sell their business?
Keep it simple. Build something real and launch it faster than feels safe.
Forget the “perfect” idea, just solve a real problem you experience yourself.
Ship it. Then ship again.
Most importantly, talk to users, not followers. You’ll learn more from five real users than from 500 likes on a launch post.
Stay small, stay focused, and let momentum carry you forward.
Progress beats perfection. Every time.
You can follow Alexandre on
🐦 X (Twitter)
📸 Instagram
Sometimes he goes quiet to reflect and rebuild but that’s when the best stuff gets made.
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